Project 5

Color Scheme:
#5476e3 light blue
#b7d333 dark yellow
#890b27 dark red
#010206 dark blue
I went to Kuler to look at color schemes, and ended up picking colors similiar to those that I found in a complementary scheme, though I did end up tweaking them a little bit to meet my liking. I found the site to be a good basis for my color selection. I also added the red for contrast. I am very happy with the resulting color scheme.
Explanation of Process:
I began with a light blue background. I removed the background from the water bottle layer usigd the quick selection tool. I moved this over the background. I then added a layer with the garbage image and created a clipping mask behind the bottle. I then drew a circle from which I extracted a path that I used the give the curve to the text "Drink Tap Water" (my eye-catching title!!!). I then hid that circle. I warped this text slightly using the Edit->Free Transform->Warp. I placed three gradient layers over the light blue background, two multipy layers and one dissolve layer. I changed the hue/saturation. I then imported some text about the many dangerous chemicals that are found in bottled water. I set this at 40% opacity and applied a drop shadow effect. I used leading and kerning to achieve a desirable distance between the letters, words, and rows, and also played with the height and width of the letters. I really enjoyed learning how to use all these options. I found that they were very helpful in improving the aesthetic aspect of the text. I added some shapes, kind of like little globes, which you now can barely distinguish, and put them into a group to which I applied a dissolve effect. I added a smaller circle to use as a path, and made another text layer that said "drink tap water." I assigned this 70% opacity and duplicated this all around the background. I put these together into a group and added "drop shadow" and "gradient overlay" effects. I then removed the background from the tap using the quick selection tool. I added a yellow rounded rectangle to which I added the following effects: drop shadow, box blur, texturizer, and gaussian blur. Above this I added a layer of text about the negative environmental aspects of bottled water. I used leading and kerning and changed many aspects of the text from inside the pull down box including font family, color, height, and width. To this I applied drop shadow and outer glow effects. I duplicated this layer and placed the second layer behind the first with 60% opacity. To this I applied a black to white gradient mask.
P.S.
I strongly recommend you read some of this information:
:o)
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