Project 5 — Becca.

The banner I created with text and shapes is meant to be a public safety poster warning London Underground passengers about zombies.

My color scheme had four colors: #000000 (black shadows), #909dad (light blue accents); #3f3e34 (brown background text) and #b5b5b5 (gray background text).

Most of the time on this project I spent tinkering with the text and with the gradient map, which I wanted to be very muted, mostly black but with gray and blue shadows. I think I succeeded better with the gradient map than I did with the text, but it was a good opportunity to practice kerning and leading, which was a great help, since I needed the kerning for the title and subtitle to be very different from the kerning in the paragraph, since the different fonts needed to be readable.

I layered in two basic shapes — the rectangle underneath the main paragraph, which I set to Multiply to make the paragraph text easier to see, and the crown symbol underneath the warped "LDPS" logo at the bottom.

I only used two stock images for the background; a sidewise photo of Big Ben which I wish was more visible in the end result, and a girl in a zombie costume, whose eyes look so strikingly blue in the photo that I incorporated them into the color scheme.


I think I succeeded fairly well with my typographical design, which turned out eye-catching — I'd stop and look if I saw a poster like that — but the ad copy didn't come out as creative as I was hoping it would (I'm still too tired to write properly). Maybe later, I will rework it and try to invent a steampunk version.